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Previous events

Take a look at previous events held at SugarFactory, and discover just how versatile our venue is. Create a distinctive ambience to suit your event, with the former sugar factory as unique backdrop. On this page you will find out how other events have done this.

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  • 270
    Project Playground_Sugarfactory_Floris Heuer

    Project Playground – 23 Choices

    Corporate event

    On Tuesday 29 August 2023, SugarFactory in Amsterdam welcomed 270 event professionals for the second edition of Project Playground: ’23…

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  • 800

    Click. 2023 by Booking.com

    Partner event Middenfabriek Binnenstraat Pulppersloods Bietenwasruimte

    Booking.com organised the two-day partner conference ‘Click’ at SugarFactory from 18 to 24 March, sharing knowledge with partners from around…

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  • Stralend kerstfeest event sugarfactory 8

    EO Christmas TV Show

    TV Show Middenfabriek

    The EO’s (evangelical broadcaster) annual Christmas show ‘Radiant Christmas Party’ was recorded in our factory this year. The Middenfabriek was…

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  • SugarFactory - Floris Heuer - AIA 3

    Sitting Dinner international insurance company

    Sitting dinner / staff party Middenfabriek Pulppersloods Binnenstraat

    Celebrating your best performing employees is a good way to show your appreciation and a festive way to end a…

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  • 2000
    SugarFactory - Worlds of Wonder - Nico Alsemgeest 14

    Croonwolter&dros Worlds of Wonder

    Staff party

    When your staff party, after being rescheduled several times, can finally take place (read: after several lockdowns), it’s time to…

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  • 1000
    Kingpins Show - SugarFactory - Denim

    Kingpins Show

    Exhibition Middenfabriek Pulppersloods Binnenstraat

    Three years after the announcement that Kingpins Show – the international denim fair – would come to SugarFactory, the trade…

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  • slide-Polestar

    Polestar 2 handover event

    Official handover event Polestar 2 Binnenstraat Pulppersloods

    During the official Polestar 2 handover event at SugarFactory about 200 cars were handed over to the new owners. On this case page we have described this event.

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  • 350

    Ford Go Further Event 2019

    Automotive event Binnenstraat Middenfabriek Pulppersloods

    From April the 2nd till the 11th SugarFactory was the world stage for the Ford Go Further Event 2019. Ford Europe…

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  • 800
    Rob Peetoom Rochelle Peetoom

    Jubilee Rob Peetoom ‘5 Decennia Beauty’


    The iconic hairdresser Rob Peetoom celebrated his spectacular jubilee ‘5 Decennia Beauty’ at SugarFactory! The industrial character of the venue was a great contrast with the glamour of the evening. Eight hundred guests enjoyed a stylish gala dinner with lots of entertainment. In addition to spectacular performances, there were fashion shows on the catwalk that ran straight across the Middenfabriek. An unforgettable event in our sugar factory!

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  • 300
    Congres Higher Ground

    Higher Ground Tech Conference

    Conference Middenfabriek

    “Higher ground – shows you future Insights” Insight Enterprises Netherlands B.V. is a leading supplier of IT products and services….

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