On Tuesday 29 August 2023, SugarFactory in Amsterdam welcomed 270 event professionals for the second edition of Project Playground: ’23…
Read more »Previous events
Take a look at previous events held at SugarFactory, and discover just how versatile our venue is. Create a distinctive ambience to suit your event, with the former sugar factory as unique backdrop. On this page you will find out how other events have done this.
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Click. 2023 by Booking.com
Booking.com organised the two-day partner conference ‘Click’ at SugarFactory from 18 to 24 March, sharing knowledge with partners from around…
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EO Christmas TV Show
The EO’s (evangelical broadcaster) annual Christmas show ‘Radiant Christmas Party’ was recorded in our factory this year. The Middenfabriek was…
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Sitting Dinner international insurance company
Celebrating your best performing employees is a good way to show your appreciation and a festive way to end a…
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Croonwolter&dros Worlds of Wonder
When your staff party, after being rescheduled several times, can finally take place (read: after several lockdowns), it’s time to…
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Kingpins Show
Three years after the announcement that Kingpins Show – the international denim fair – would come to SugarFactory, the trade…
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Polestar 2 handover event
During the official Polestar 2 handover event at SugarFactory about 200 cars were handed over to the new owners. On this case page we have described this event.
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Ford Go Further Event 2019
From April the 2nd till the 11th SugarFactory was the world stage for the Ford Go Further Event 2019. Ford Europe…
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Jubilee Rob Peetoom ‘5 Decennia Beauty’
The iconic hairdresser Rob Peetoom celebrated his spectacular jubilee ‘5 Decennia Beauty’ at SugarFactory! The industrial character of the venue was a great contrast with the glamour of the evening. Eight hundred guests enjoyed a stylish gala dinner with lots of entertainment. In addition to spectacular performances, there were fashion shows on the catwalk that ran straight across the Middenfabriek. An unforgettable event in our sugar factory!
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Higher Ground Tech Conference
“Higher ground – shows you future Insights” Insight Enterprises Netherlands B.V. is a leading supplier of IT products and services….
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