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Be inspired!

Are you organising an event soon and want to know what is possible at SugarFactory? We have created a page per type of event with the most suitable spaces, examples and inspiration. Our showreel contains footage of events that give us a #sweetrush. Of course you will also find the latest news about our location and the events industry.


Our tips for organising a successful product launch

Organising a product launch event can be a challenging yet exciting opportunity for event planners and corporates. A well-executed product…

Staff parties in autumn and winter

The days are shortening and we’re searching for cosiness indoors again. This is the perfect time to think about a…

Live events vs. hybride events: the pros and cons

We’re so glad the world is back in business again! Welcoming inspiring live events that are bursting with energy is something…

Tips for organising a sustainable event

When it comes to sustainability, more and more people are making conscious choices. Green alternatives are being sought in order…


Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new managing director, as of 1 February 2024. She succeeds Denise…

Project Playground: 23 Choices

It’s time to get excited once again: the second edition of Project Playground awaits! After the success of the first…

SugarFactory protects visitors from hearing damage

If you have been following the Dutch news lately, you might know: hearing damage among young people is increasing significantly….

Kingpins Show moves to SugarFactory

The most important denim trade fair in the world, Kingpins Show, will be coming to SugarFactory this April 20 and…

Organise your own event

Our site is the perfect venue for your event. Feel free to contact us for ideas and suggestions.

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