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Be inspired!

Are you organising an event soon and want to know what is possible at SugarFactory? We have created a page per type of event with the most suitable spaces, examples and inspiration. Our showreel contains footage of events that give us a #sweetrush. Of course you will also find the latest news about our location and the events industry.

Blog

Backstage revelations of Project Playground: 23 Choices

As the curtains draw on the upcoming Eventex 2024 Global Awards, “Project Playground: 23 Choices” emerges as a frontrunner, boasting…

Our tips for organising a successful product launch

Organising a product launch event can be a challenging yet exciting opportunity for event planners and corporates. A well-executed product…

Staff parties in autumn and winter

The days are shortening and we’re searching for cosiness indoors again. This is the perfect time to think about a…

Live events vs. hybride events: the pros and cons

We’re so glad the world is back in business again! Welcoming inspiring live events that are bursting with energy is something…

News

Disrupting the Current with Five Prestigious 2024 Global Eventex Awards: ‘Project Playground: 23 Choices’

Amid COVID-19, Project Playground emerged, uniting event industry leaders to innovate amidst adversity. In 2023, they reconvened for ’23 Choices’,…

SugarFactory is buzzing with brand new energy

From various positions at ING to creating concepts and events through her own company. Right at the start of the…

Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new managing director, as of 1 February 2024. She succeeds Denise…

Project Playground: 23 Choices

It’s time to get excited once again: the second edition of Project Playground awaits! After the success of the first…

Organise your own event

Our site is the perfect venue for your event. Feel free to contact us for ideas and suggestions.

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