The industrial location for striking events!

The industrial venue for your event!

Once a sugar factory, now a raw and industrial event location, located a stone’s throw from Amsterdam. Welcome to SugarFactory! From 1863 to 1992, the factory processed beets into sugar. One and a half century later, SugarFactory continues to write history with unforgettable events!

With 8,000 m2 of event space, the possibilities are endless. The high ceilings with industrial pillars and kettles provide a raw and unique setting for a wide range of events. Our enthusiastic team is happy to help you turn your event into an unforgettable experience!


8000 m2 evenementenruimte 8,000 M2 event space
capaciteit-personen up to 5,775 pax
parkeerplek-icon private parking spaces
autolift icon Car lift up to 3 kiloton
wifi icon 950 MBIT WIFI
station icon train station <1 km

Discover our spaces!

SugarFactory has several industrial event spaces, each with its own character. The heart of the former sugar factory is the Middenfabriek, which is linked to the Pulppersloods by the Binnenstraat. These are SugarFactory’ two largest event spaces, but we also have areas for smaller groups. Each can be used separately or in combination with others, so the possibilities are endless.

SugarCity has the right space for every event. The original stairs, huge, authentic boilers, brick walls and industrial pillars add impact to your message. We also have state-of-the-art technology to support your event, such as 950-megabit WiFi, LED-lighting and a car lift.

Find out which space is suitable for your event.

View all spaces

SugarFactory - Binnenstraat

Disrupting the Current with Five Prestigious 2024 Global Eventex Awards: ‘Project Playground: 23 Choices’

Amid COVID-19, Project Playground emerged, uniting event industry leaders to innovate amidst adversity. In 2023, they reconvened for ’23 Choices’,…

SugarFactory is buzzing with brand new energy

From various positions at ING to creating concepts and events through her own company. Right at the start of the…

Sabine Fredriks appointed as new director of SugarFactory

SugarFactory is pleased to announce Sabine Fredriks as its new managing director, as of 1 February 2024. She succeeds Denise…

Project Playground: 23 Choices

It’s time to get excited once again: the second edition of Project Playground awaits! After the success of the first…

Proud partner of:

Organise your own event

Our factory is the perfect location for your event. Feel free to contact us for ideas and suggestions.

Contact us