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Product launch

Our venue is large enough for big vehicles or machinery, and has a car lift for an amazing entrance

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Product launch

Launching a new product or service or want to present something new? During a product launch you can make this moment extra special. Of course, it’s very important that the venue’s atmosphere reinforces your message, which is why SugarFactory’ characterful spaces are so suitable.

From sugar factory to unique event location

SugarFactory is an industrial event location in the metropolitan area of Amsterdam. We’ve already hosted many successful product launches. Preserved details from the factory, like huge boilers, striking beams and the original stairs, provide a distinctive backdrop for your message. We offer the perfect location, regardless of how many guests you’re inviting or whatever the atmosphere you’re seeking to create.

The industrial location for your event!
8000 m2 evenementenruimte 8.000 m2 event space
capaciteit-personen up to 5.775 pax
parkeerplek-icon private parking spaces
autolift icon car lift up to 3 kiloton
wifi icon 950 mbit wifi
station icon train station <1 km

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We know the events sector

We are experts at hosting product launches, and have close contacts with suppliers of catering, decoration, equipment and safety services. We know all about planning, crowd control and safety and would be happy to provide you with suggestions.

Mordern facilities

This 8,000 square metre event location offers many practical features. For example, the roller door and freight lift make it easy to bring cars, trucks and large items of equipment into the factory. We offer state-of-the-art facilities to support your event including a 950-megabit WiFi network, power supplies, rigging, and LED lighting.


Organise your own event

Our site is the perfect venue for your event. Feel free to contact us for ideas and suggestions.

contact us