From April the 2nd till the 11th SugarFactory was the world stage for the Ford Go Further Event 2019. Ford Europe here presented its latest technologies, innovations and models to the international press. Thousands of visitors from all over Europe visited the tenday automotive event, which was held in The Netherlands for de second time.
Through the Binnenstraat visitors entered the Middenfabriek, where the main presentation was held in the western part. Stuart Rowley, President & CEO Ford Of Europe, and Steven Armstrong, Chairman, Ford of Europe hosted the event. Main subjects were electrification, smart mobility, SUV’s and business vehicles.
During the event Ford presented several new electric products including the all-new Ford Kuga and the Ford Explorer. Several management executives from Holland gave news presentations based on their own disciplines, with Roelant de Waard, Ford of Europe’s Vice president of Marketing, sales and service hosting the main dealer groups. Experience was leading in the augmented reality setting and specially built LED-theatre. The entire technical production of the event was realized by Imagination. In the Pulppersloods guests could enjoy bites & drinks, catered by Hete Peper Catering.
It wasn’t the first time SugarFactory welcomed Ford; in 2017 we already hosted the local market launch of the new Ford Fiesta!