The Binnenstraat, one of the event spaces, was the main artery of the former sugar factory. Today it links all the different areas of the complex, and is ideal for events such as smaller conferences.
Whether you want to share knowledge, inspire your existing customers or attract new ones, this is the way to do it. The right location is crucial to the success of your conference and SugarFactory’ industrial ambience provides a suitably inspiring backdrop. The distinctive symmetrical layout of the pillars in the Binnenstraat event space are a reminder of the former sugar factory’s rich history. It’s 900 metres in area, but its elongated L shape creates an intimate setting in which your guests will quickly feel at ease.
The Binnenstraat can be laid out in different ways. It’s particularly suitable for smaller groups, and can also be used as a breakout room and/or registration area for events in the adjoining Middenfabriek or Pulppersloods, the two biggest spaces at SugarFactory.