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Pulppersloods - TV shoot

Unique Elements
  • Imposing pillars
  • Brick walls
  • High windows
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TV producers are always on the lookout for new and unusual locations. If you’ve ever seen the Dutch version of The Voice, you may have spotted our industrial spaces being used as a set. The Pulppersloods is much in demand for TV productions.

The Pulppersloods’s imposing pillars, brick walls and high windows make this former sugar factory’s rich history almost tangible. It makes a highly unusual filming location, with rough-edged industrial details being used to create mystery and suspense.

The Voice of Holland, the Dutch version of The Voice, was shot in the Middenfabriek at SugarFactory. The spaces have also been used as sets for the drama series Penoza and Vlucht HS13.

The Pulppersloods connects to the Middenfabriek and the Binnenstraat. The Binnenstraat is easily converted into a production office.

VR + Facts
Maximum capacity 2060 personen


Ground floor: 947 m2


Height: 17 metres
Length: 40 metres
Width: 25 metres

  • 950-Mbit WiFi
  • Power outlets
  • Water supply
  • Working lighting
  • LED lighting
  • Heating
  • Rigging
  • Large-vehicle friendly doors
  • Spacious toilets
  • Middenfabriek entrance
  • Binnenstraat entrance
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The industrial location for your event!
8000 m2 evenementenruimte 8.000 m2 event space
capaciteit-personen up to 5.775 pax
parkeerplek-icon private parking spaces
autolift icon car lift up to 3 kiloton
wifi icon 950 mbit wifi
station icon train station <1 km

SugarFactory was the Netherlands’ oldest sugar factory, operating from 1863 to 1992 and owned by CSM Suiker. The air was full of steam, the din of cranes and other machinery, and the smell of sugarbeet.

Since 2002, it has been undergoing redevelopment by the Cobraspen Group, transforming it into a unique event location while keeping the factory itself fully intact. It incorporates all the advanced technology you’d expect from a modern event venue, but this has been done subtly and with respect for the factory’s character.

The unique décor is testimony to the former sugar factory’s industrial grandeur, and it is still making history with many memorable events.

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Organise your own event

Our site is the perfect venue for your event. Feel free to contact us for ideas and suggestions.

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