For exciting! events

The car lift and roller door make it easy to transport large equipment inside.

Product presentation at SugarFactory

Launching a new product or service? Opt for an event: you can personally introduce your new product or service to the target group and engage in conversation with them. You create a genuine experience that allows your target group to immediately understand your product and story. Of course, it is very important that the location enhances the atmosphere of your event. And atmosphere? That can be created in the various characterful rooms of SugarFactory.

Een bovenaanzicht van de Middenfabriek waar mensen aan tafels zitten te eten.

From sugar factory to unique event location

SugarFactory is an industrial event venue near Amsterdam that has hosted many successful product launches. The original details of the former sugar factory—meter-high boilers, striking beams, and the original staircase—provide a unique backdrop for your message. Depending on the number of guests and the atmosphere you are looking for, you will find a suitable event space at SugarFactory.

Interieur van de SugarFactory met diverse gepresenteerde producten en auto's.
Auto’s gepresenteerd tijdens productlancering in SugarFactory.
Auto presentatie op evenement met verlichte show en publiek.
Automobielpresentatie van de nieuwe Ford Kuga op een evenement.
Auto presentatie tijdens productlancering in moderne showroom.
Autodepot met luxe auto's voor productpresentatie in industriële setting.

Be inspired!

The 8,000 m² event location offers many practical solutions. For example, the car lift and roller door make it easy to transport large equipment inside or even place a truck or cars inside the factory.

Why choose the SugarFactory

5,775 passengers

Visitor capacity

8000 m2

Event space

1200

Parking spaces

3,000 kg

Car lift

900 Mbit

WiFi

< 50m

Public transportation